Do not go around saying the world owes you a living. The world owes you nothing – it was here first. Mark Twain, great American novelist.
If you want to improve your value as a businessperson, focus on improving skills directly related to the Five Parts of Every Business.
Not every skill or area of knowledge is Economically Valuable, and that is okay – there are many things worth pursuing for the sake of relaxation and enjoyment alone. You may enjoy whitewater rafting, but it is very unlikely anyone will pay you to shoot the rapids unless you apply your skills for the benefit of others. Make the leap from personal enjoyment to Products and Services (discussed later), however, and you will find yourself getting paid – plenty of adventurous souls are willing to pay for rafting equipment and guides.
As Michael Masterson suggests in Ready, Fire, Aim, do not expect skills that are not related to the Five Parts of Every Business to be economically rewarded. Find a way to use them to create Economic Value, and you will inevitably find a way to get paid.
Any skill or knowledge that helps you create value, sell, deliver value, or manage finances is Economically Valuable – accordingly, these are the topics we will discuss in this book.
This concept by author: http://boot.personalmba.com/economically-valuable-skills/
A business is a repeatable process that makes money. Everything else is a hobby. – Paul Freet, serial entrepreneur and commercialisation expert.
Roughly defined, a business is a repeatable process that:
- Creates and delivers something of value …
- That other people want or need …
- At a price, they are willing to pay …
- In a way that satisfies the customer’s need and expectations …
- So that the business brings in enough profit to make it worthwhile for the owners to continue operation.
It does not matter if you are running a solo venture or a billion-dollar brand. Take any of those five factors away, and you do not have a business – you have something else. A venture that does not create for others is a hobby. A venture that does not attract attention is a flop. A venture that does not sell the value it creates is a nonprofit. A venture that does not deliver what it promises is a scam. A venture that does not bring enough money to keep operating will inevitably close.
At the core, every business is fundamentally a collection of five Interdependent (discussed later) processes, each of which flows into the next:
- Value creation. Discovering what people need or want, then creating it.
- Marketing. Attracting attention and building demand for what you have created.
- Sales. Turning prospective customers into paying customers.
- Value delivery. Giving your customers what you have promised and ensured that they are satisfied.
- Finance. Bringing in enough money to keep going and make your effort worthwhile.
If these five things sound simple it is because they are. Business is not (and has never been) rocket science – it is simply a process of identifying a problem and finding a way to solve it that benefits both parties. Anyone who tries to make a business sound more complicated than this is either trying to impress you or trying to sell you something you do not need.
The Five Parts of Every Business are the basis of every good business idea and business plan. If you can clearly define each of these five processes for any business, you will have a complete understanding of how it works. If you are thinking about starting a new business, defining what these processes might look like is the best place to start. If you cannot describe or diagram your business idea in terms of these core processes, you do not understand it well enough to make it work.
This concept by the author: http://book.personalmba.com/5-parts-of-every-business/
Make something people want … There is nothing more valuable than an unmet need that is just becoming fixable. If you find something broken that you can fix for a lot of people, you have found a gold mine. – Paul Graham, founder of y combinator, venture capitalist, and essayist at paulgraham.com
Every successful business creates something of value. The world is full of opportunities to make other people’s lives better in some way, and your job as a businessperson is to identify things that people do not have enough of, then find a way to provide them.
The value you create can take on one of several different forms, but the purpose is always the same: to make someone else’s life a little bit better. Without value creation, a business can not exist – you can not transact with others unless you have something valuable to trade.
The best businesses in the world are the ones that create the most value for other people. Some businesses thrive by providing a little value to many, and others focus on providing a lot of value to only a few people. Regardless, the more real value you create for other people, the better your business will be and the more prosperous you will become.
This concept on author’s website: http://book.personalmba.com/value-creation/